30 years in tech and business
Experience translating technology into practical workflows for real teams and business outcomes.
Built by a Business Owner, Not a Career Consultant.
I have been in your shoes. Running a business means dealing with pressure, messy processes, team questions, customer expectations, and systems that never seem quite finished.
That is why my work is focused on practical AI implementation: useful systems that reduce friction, improve operations, and help people do better work. My background combines 30 years across technology and business, Apple training, 14+ years operating FUEL+, and hands-on AI system building across marketing, hiring, inventory, recipes, and store operations.
Business owner for 14+ years
Experience with the practical pressure behind operational decisions.
Founder of FUEL+
Built and operated a coffee and smoothie business with real teams, customers, store systems, and daily constraints.
Former Apple trainer
Trained the first managers and staff for Apple's China store launches, with a focus on practical technology adoption.
AI and automation specialist
Designs and implements systems that save time and improve execution.
Western University
Business and technology perspective shaped by formal education and decades of practical operating experience.
The work starts with the business, not the tool.
I did not start in consulting. I started by building and operating businesses. That changes how you look at technology. A tool is only useful if it helps the business run better, makes the team more capable, or removes work that should not need a human every time.
At FUEL+, that has meant building practical systems for smoothie recipes, product positioning, Meta ads, Square attribution, inventory counting, Xero-connected purchasing workflows, staff scheduling, hiring, time clocks, window displays, and store knowledge.
My articles on data quality, retrieval, and information architecture come from the same operating belief: better inputs create better outputs. AI only works when the business knowledge underneath it is clean, current, and designed around real user journeys.
Today, that is the focus: helping small businesses, service firms, retail teams, hospitality operators, and entrepreneurs move from AI ideas to systems that produce real operational outcomes.
How I approach the work.
Understand first
The right AI solution depends on your actual workflow, team, constraints, and customer experience.
Build small, useful systems
A focused system that ships beats a large strategy that never changes daily operations.
Train for adoption
Implementation only works when your team understands what changed and why it matters.
Optimize from reality
Good systems improve after launch, once real users and edge cases start showing the truth.
What you can expect.
Clear recommendations you can act on.
Solutions tailored to your business, not a template.
Time saved, costs reduced, and operations improved.
Your success is the point of the work.
Want to simplify how your business runs?
Let us find the highest-impact workflow to improve first.